We empower startups and scale-ups with the
product management expertise
they need to reach their business goals.
HI THERE. WE’RE THE PRODUCT STRATEGY LAB
We can teach you to scale smarter while building products people love.
OUR SPECIALTY IS ANSWERING TWO QUESTIONS:
(1) WHAT YOU SHOULD BUILD. (2) WHAT TEAM YOU NEED TO BUILD IT.
Trusted By
Trusted By
Testimonials
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Immo Salonen, CEO, Auntie Solutions
Ana made an immediate impact as our interim CPO at Auntie, delivering a growth-focused roadmap and AI strategy within three months. She quickly elevated the product team, restructuring for scale and identifying key talent needs while driving results aligned with CEO priorities.
She has been an invaluable partner during a critical phase of growth for us, and I recommend her highly.
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Maksim Ryzhov, Chief Product Officer & Julija Titova-Reitere, Head of Learning & Development, Ecommpay
Ana's Data-Driven Product Development Workshop was a total game-changer for us! In just three hours, we gained so many valuable insights into metrics-driven decision-making, A/B testing, data analysis, and SCRUM principles – everything we need to scale our products effectively.
The session gave us some fantastic frameworks to make better, data-driven decisions, optimise our experiments, and improve cross-team collaboration. These takeaways are going to play a huge role in driving our growth and sparking new ideas. A massive thank you to Ana for such an inspiring session.
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Duncan Dragonetti, Group Product Manager, Spotify
I had the privilege of working with Ana when she was my manager at Spotify. She brought a sharp focus on growth and an exceptional strength in product strategy. Ana consistently challenged me to step outside my comfort zone – in the best possible way. One standout moment was when, under her guidance, I ended up presenting my strategy directly to Daniel Ek, Spotify’s CEO.
Ana is one of the key reasons I became a manager myself. Her impact on my career has been long-lasting, and she remains a trusted sounding board when I'm facing tough product or leadership challenges. For any organization looking for a strategic, no-nonsense, high-impact product leader, Ana would be a great choice.
Our Services:
Quick Wins
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We take you through a custom workshop sequence that results in a well-articulated product vision. You get certainty, clarity, and materials to galvanize your team.
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You tell us your business goals. We assess your product organization and present a plan. Now you know how your team should grow, evolve, reorganize, or up-skill in order to hit your targets.
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We up-skill your product team through tailor-made lectures, exercises, or workshops. Under the umbrella of Product Management best practices, we cover everything from leadership and soft skills to agile principles and product analytics.
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Product-led thinking is in vogue, but many organizations don’t know exactly what it is. Our founder is a frequent speaker at conferences and leadership off-sites held by companies that want to understand it better, begin their journey towards being product-led, or just build better technology.
Our Services:
Deeper Investments
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Step into the Lab for a 2-4 month deep dive. You give us your product data, the research you have so far, and some time with your team(s). We develop the detailed product vision, strategy, and roadmap you need to guide your company for the next several years.
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There are many reasons not to hire a permanent or full-time Chief Product Officer or Product VP. Yet product leadership is vital, especially when you are growing fast or feeling stuck. We partner with clients on an interim or fractional basis, and lead product organizations to success in tricky times.
Our Services:
Coaching
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Ana (our founder) coaches Heads of Product, Directors, and new VPs through the toughest transitions: Stepping into senior roles, scaling teams under intense time pressure, influencing management teams and boards, and breaking through growth plateaus. Too often, product leaders face these challenges feeling isolated and unsure where to turn. Coaching gives you a partner in the journey — someone who’s been there, works alongside you, and helps you feel supported while you grow into the leader your role demands.
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A short, intensive engagement of 4-6 sessions tied to a specific transition or challenge. Together, we work through the moments that matter most: Stepping into a Head/VP role for the first time, scaling your org without chaos, setting product strategy in times of change, or strengthening your executive presence and how you communicate your vision.
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We meet regularly for 1:1 sessions, with advisory support between calls. You get a trusted partner who understands product leadership and who’s been in your seat, helping you balance vision and delivery, navigate shifting priorities, manage exec and cross-functional stakeholders, and continue growing as your company scales. You level up to build lasting leadership habits that span beyond product management, and invest in your own development without losing momentum for your team.
NEED SOMETHING ELSE?
Reach out to us. Each of our projects is custom-made for our client’s needs.
ABOUT OUR FOUNDER
Ana Grouverman has 15+ years of experience in product management, research, and consulting. She has spent significant amounts of time at Google (USA), Spotify (Sweden), and Oxford University (UK), leading teams that built some of the world’s most-loved products and features.
After holding CPO positions at two Series A/B startups in Stockholm, she launched Product Strategy Lab to empower more startups and scale-ups with the product expertise they badly need, but cannot afford on a full-time basis.
At work, she has two passions: Building innovative, differentiated products that solve real-world problems; and building happy, effective teams to bring these products to life.
OUR AFFILIATES
For client engagements that need a fractional or interim CPO/VP Product, our founder usually takes the lead. However, this depends on availability… and chemistry.
When our founder is not available, we tap into our deep network of Lab Affiliates to bring our clients the right match.
CONTACT US
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