We empower startups and scale-ups with the
product management expertise
they need to reach their business goals.
HI THERE. WE’RE THE PRODUCT STRATEGY LAB
We can teach you to scale smarter while building products people love.
Our specialty is answering two questions:
What you should build
What team you need to build it

Quick Wins
Product Vision Workshop
We take you through a custom workshop sequence that results in a well-articulated product vision. You get certainty, clarity, and materials to galvanize your team.
Demystifying Product
Product-led thinking is in vogue, but many organizations don’t know exactly what it is. Our founder is a frequent speaker at conferences and leadership off-sites held by companies that want to understand it better, begin their journey towards being product-led, or just build better technology.
Team (Re)design
You tell us your business goals. We assess your product organization and present a plan. Now you know how your team should grow, evolve, reorganize, or up-skill in order to hit your targets.
Teaching Seminars
We up-skill your product team through tailor-made lectures, exercises, or workshops. Under the umbrella of Product Management best practices, we cover everything from leadership and soft skills to agile principles to product analytics.

Deeper Investments
Strategy Development
Step into the Lab for a 2-4 month deep dive. You give us your product data, the research you have so far, and some time with your team(s). We develop the detailed product vision, strategy, and roadmap you need to guide your company for the next several years.
Hands-on Product Leadership
There are many reasons not to hire a full-time Chief Product Officer or Product VP. Yet product leadership is vital, especially when you are growing fast or feeling stuck. We partner with clients on a fractional or interim basis, and lead product organizations to success in tricky times.
NEED SOMETHING ELSE?
Reach out to us. Each of our projects is custom-made for our client’s needs.
ABOUT OUR FOUNDER
Ana Grouverman has 15+ years of experience in product management, research, and consulting. She has spent significant amounts of time at Google (USA), Spotify (Sweden), and Oxford University (UK), leading teams that built some of the world’s most-loved products and features.
After holding CPO positions at two Series A/B startups in Stockholm, she launched Product Strategy Lab to empower more startups and scale-ups with the product expertise they badly need, but cannot afford on a full-time basis.
At work, she has two passions: Building innovative, differentiated products that solve real-world problems and pain points; and building happy, effective teams to bring these products to life.
OUR AFFILIATES
For client engagements that need a fractional or interim CPO/VP Product, our founder usually takes the lead. However, this depends on availability… and chemistry.
When our founder is not available, we tap into our deep network of Lab Affiliates to bring our clients the right match.
CONTACT US
Interested in working together?
Fill out some info and we will be in touch shortly.